Privacy Policy

1. Our Commitment to Privacy

At Ethlore, we value the trust you place in us when you share your personal information. This Privacy Policy explains what data we collect, how we use it, with whom we share it, and the choices you have. We are committed to complying with India's Information Technology Act, 2000 and its associated rules.

2. Information We Collect

2.1 Information You Provide

  • Name, email address, phone number, and delivery address when you create an account or place an order.

  • Payment details — processed securely via our payment partners; Ethlore does not store full card or UPI credential information.

  • Style preferences, wishlist data, and custom measurement details (if you opt in for tailored products).

  • Communications you send to us via email, WhatsApp, or our contact forms.

2.2 Automatically Collected Information

  • Browser type, device type, IP address, and operating system.

  • Pages visited, time spent on the website, and clickstream data.

  • Cookies and similar tracking technologies (see Section 6 for details).

2.3 Third-Party Sources

We may receive information about you from social media platforms (e.g., when you log in via Google or Facebook) or from shipping partners for delivery tracking.

3. How We Use Your Information

We use your information to:

  • Process orders, arrange delivery, and send order confirmations and updates.

  • Personalise your shopping experience and product recommendations.

  • Send you promotional emails, offers, and collection updates — only if you have opted in. You may opt out at any time.

  • Respond to your queries, complaints, and feedback.

  • Detect and prevent fraud, abuse, or unauthorised activity.

  • Improve our website, product listings, and customer service through analytics.

  • Comply with legal obligations and resolve disputes.

4. How We Share Your Information

Ethlore does not sell, rent, or trade your personal data. We may share your information with:

  • Logistics partners (e.g., Delhivery, Shiprocket) solely for order fulfilment and delivery tracking.

  • Payment gateways (e.g., Razorpay, PayU) for secure transaction processing.

  • Marketing platforms (e.g., email service providers) under strict data protection agreements.

  • Legal authorities if required by law, court order, or government request.

All third parties are contractually obligated to protect your data and may not use it for independent purposes.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, or enforce our agreements. You may request deletion of your data (see Section 7) subject to applicable legal requirements.

6. Cookies & Tracking

Ethlore uses cookies and similar technologies to:

  • Maintain your session and shopping cart.

  • Remember your preferences and login status.

  • Analyse website traffic using tools such as Google Analytics.

  • Deliver targeted advertisements on third-party platforms.

You may manage cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your personal data, subject to legal obligations.

  • Opt out of marketing communications at any time using the unsubscribe link in our emails.

  • Withdraw consent for specific data processing activities.

To exercise any of these rights, contact us at privacy@ethlore.in. We will respond within 30 days.

8. Data Security

We implement industry-standard security measures, including SSL encryption, access controls, and secure servers, to protect your data. While we take every reasonable precaution, no digital system can be guaranteed to be 100% secure. We encourage you to use a strong password and keep your account credentials confidential.

9. Children's Privacy

Ethlore's services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy periodically. The revised policy will be posted on our website with an updated effective date. We encourage you to review this page regularly.

11. Contact — Privacy Queries

Data Controller: Ethlore

Email: support@ethlore.com

Phone: +91 9818684493

Address: 224 sector -9A, Gurugram(122001),Haryana India